The Times Herald – NORRISTOWN — The Keep America Beautiful campaign brought the mission a little closer to home when Norristown officially joined the ranks of the 67-year-old nonprofit in the winter of 2017. Litter, of course, is the relentless nemesis of every volunteer in the program. With Keep Norristown Beautiful (KNB) the town became the first affiliate of the national organization in Montgomery County. Now KNB has amped up its recruiting efforts in the hope of establishing Beautification Captains of every block in Norristown to oversee ongoing cleanup efforts. “One of the discussions we had with the advisory board was getting more community members involved,” noted KNB director Lisa Howdyshell.
“The idea was that we would have Beautification Captains of as many blocks as possible in the municipality, and they would be the point person and help me solicit other volunteers. When the stay at home orders are lifted, there will be a big block party clean-up event. About 14 people have already signed up. So, if someone lives on the 1400 block of Powell Street they would be responsible for that block. The idea is that there would be multiple people on that block who would help keep the municipality clean. We would provide resources, whatever they need … shovels, rakes, garbage bags. My advisory board and myself would be part of the cleanup and members of council may be part of the cleanup as well.”